It started with a love of dogs.
“We’re dog people. We speak dogs. We’ve always had dogs in our life, and it’s a lifetime of love. They give us so much, we thought what can we give back to them? They can’t really go out and purchase their own food, so we started really looking at the stuff we’re feeding our dogs,” said Joe Sequenzia, CEO of YUP PUP.
Two years ago, Sequenzia and Kelly Coveny started researching and talking to food scientists to figure out the key ingredients to put in a healthy dog treat.
“We came up with a very simple ingredient base – seven all natural organic ingredients. It has hemp in it and we started YUP PUP. We began manufacturing and began marketing the product April 15,” said Sequenzia.
That hemp-based CBD treat was inspired by Sequenzia’s own experience with CBD therapy. When he was 24, he was diagnosed with cancer, and as he went through chemotherapy, his doctor suggested CBD to help with anxiety and digestion.
“So for about nine months, I ingested CBD and I lived to tell the tale,” he said.
They say research shows CBD can do even more for dogs.
“It definitely treats anxiety, joint pain, it helps with digestion, with healthy coats and inflammation,” said Kelly Coveny, Chief Marketing Officer for YUP PUP.
They say the treats are safe and they give them to their own dogs, one to help with joint pain, the other to treat anxiety.
“We do things for our own anxiety and we thought why can’t we do that for the dogs? And right now, mental health is a huge issue, and for dogs, they can’t speak up for themselves, so we wanted to be able to open up that dialogue,” said Coveny.
They say so far, the feedback has been tremendous.
“We’ve had many people write in for thunderstorms that it’s been transformational. They give their dog the treat probably about ten-fifteen {minutes} before and it completely takes the edge off of them hiding under the table, shaking, pacing around in circles. They are much more relaxed,” said Coveny.
YUP PUP is in two stores, but most sales are direct to consumer through its online store at https://yuppup.shop/
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