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Lamont signs student-athlete endorsement extension into law

Many of UConn's student-athletes have already signed endorsement deals in the past year.
Credit: AP
UConn's Paige Bueckers tries to get past South Carolina's Destanni Henderson during the first half of a college basketball game in the final round of the Women's Final Four NCAA tournament Sunday, April 3, 2022, in Minneapolis. (AP Photo/Charlie Neibergall)

HARTFORD, Conn. — Connecticut's student-athletes will soon be able to use their schools' logos in any endorsement deals they may negotiate.

Gov. Ned Lamont on Tuesday signed Public Act 22-11, legislation that will allow student-athletes in Connecticut to use their school’s names, logos, trademarks, mascots, unique colors, copyrights, and other defining insignia in their endorsement contracts.

Last year, the state enacted a law allowing student-athletes to make money from using their name, image and likeness (NIL), but that initial law did not permit the use of school logos in these deals.

RELATED: UConn's Paige Bueckers signs new NIL deal with Chegg to fight food insecurity in home state

UConn asked for this extension of the bill, according to the governor. The university argued that it would align state policies with policies in other states and help them with student recruitment.

Some of UConn's student-athletes have already signed endorsement deals in the past year.

Women's basketball star Paige Bueckers has signed many endorsement deals, including with Gatorade and Chegg.

UConn's Azzi Fudd signed a contract with Stephen Curry's SC30 brand last December.

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“Updating this law brings our policies in line with those enacted in the rest of the country, ensuring that student-athletes who choose to attend schools in Connecticut have the same benefit as their contemporaries in other states,” Lamont said. “None of us want to inhibit the ability of our outstanding coaches to recruit talented student-athletes to Connecticut. We appreciate our athletes and our schools, and I am pleased to sign this into law.”

Schools will be required to create a policy for the use of their logos as part of any endorsement deal and would need to approve any use of a logo for a student-athlete's deal.

RELATED: Gov. Lamont gets bill allowing athletes to use UConn name in deals

State Senator Derek Slap (D-West Hartford) sponsored the bill.

“For far too long, student-athletes have been denied the ability to benefit from use of their name, image, and likeness,” Slap said. “The NCAA makes billions while our student-athletes, most of whom never go on to play professional sports, are left out. Last year’s bill changed that paradigm in Connecticut and I’m pleased we were able to build on that this year – ensuring we remain competitive with other states.”

The law goes into effect July 1.


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