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One classic Halloween costume keeps ruling Google's most-searched list

Take a look at Google's 2022 "Frightgeist" list of most-searched costumes here.
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Turning to the internet for Halloween costume ideas? You're not the only one — and there's a way to see just how popular your idea is. 

Google Trends has released its 2022 FrightGeist listing the most-searched costumes in the U.S. in September, plus a map of top trends by city. Several classics made it into the top 10 — with, as usual, a few pop culture references mixed in. 

Here's Google's top 10 most popular Halloween costumes for 2022, based on search trends: 

  1. Witch
  2. Spider-Man
  3. Dinosaur
  4. Stranger Things
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley Quinn

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The classic witch costume is a longtime favorite, also making it to #1 the past few years. (The last time a different costume reigned supreme? 2019, when "It" — referencing Pennywise the clown — was in first place. "Witch" still came in second.)

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Google Trends also released a page tracking different top Halloween trends for the past week, from costumes to cocktails. 

As of Wednesday, the page's list of top-searched couples costumes focused on fictional characters, ranging from horror to comedy. 

  1. Tiffany and Chucky, the murderous dolls from the "Child's Play" horror series
  2. Ross and Rachel
  3. WALL-E and EVE
  4. Joe and Love, from Netflix's hit thriller series "You"
  5. Burt Macklin and Janet Snakehole, alter-egos of "Parks and Recreation" characters April and Andy.

Two franchises dominated the company's list of most-searched Halloween movies: The "Halloween" slasher series and the far more kid-friendly Hocus Pocus. Each got a new sequel this fall. 

  1. Halloween (1978)
  2. Hocus Pocus
  3. Halloween Ends
  4. Hocus Pocus 2
  5. Halloween Kills

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