HARTFORD, Conn — Connecticut's latest branding for the travel season will encourage residents and visitors to "make it here." The latest travel campaign aligns with the state's brand and marketing theme that launched last fall.
The "Make It Here" campaign will showcase hundreds of Connecticut's businesses that provide a wide range of offerings, such as outdoor parks and trails, observing the arts, dining experiences, various entertainment and history.
“As we continue on this exciting journey with the ‘Make It Here’ campaign, we’re not just promoting tourism, we’re celebrating the essence of Connecticut – the spirit of innovation, creativity, and community that defines us,” Gov. Ned Lamont said. “From bustling cityscapes to serene landscapes, Connecticut offers an unparalleled experience for visitors and residents alike. Together, let’s showcase why Connecticut is not just a destination but a way of life.”
The new campaign replaces the state's previous travel campaign, "Find Your Vibe," which launched in 2022.
Expect to see marketing for the "Make It Here" campaign on social media, TV, streaming, and billboards.
For more information, go to ctvisit.com
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