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'Say Yes to Connecticut' | State launches $1.2 million campaign to boost tourism

The campaign seeks to encourage residents and visitors that the Nutmeg State is open for business with unique experiences for all ages.
Credit: CTvisit/Governor's office

CONNECTICUT, USA — A new $1.2 million campaign will seek to promote safe travel to Connecticut and boost the state’s tourism industry’s recovery after taking a massive hit due to the COVID-19 pandemic.

The campaign theme “Say Yes to Connecticut,” seeks to encourage residents and visitors that the Nutmeg State is open for business with unique experiences for all ages this summer.

“Connecticut has an incredible mix of tourism offerings – from arts and cultural venues and restaurants to lodging properties and outdoor recreation areas – all of which help generate business sales, tax revenues, and statewide jobs benefitting our communities,” Gov. Ned Lamont said in a statement. “The new campaign is a great reminder of that diversity and the growing optimism among travelers that we believe will put people back to work and translate into an industry-wide recovery for tourism beginning this summer.”

The campaign is funded through the Connecticut Office of Tourism and it runs through Labor Day.

It will feature hundreds of businesses and activities across the state that make up Connecticut’s tourism industry sector, including hotels, inns and B&Bs, restaurants, attractions, museums, historical sites, arts and cultural venues, farms, wineries and breweries, state parks and beaches, nature centers, outdoor recreation, shopping destinations, events, and more. Mask wearing indoors will continue to be required.

“Many Northeast consumers are ready to get out and safely travel this summer, so we’re focused on making sure that Connecticut is top of mind,” Christine Castonguay, interim director of the Office of Tourism, said. “Not only does Connecticut have a huge variety of tourism experiences to ‘say yes’ to, but our location and size make them easily accessible so people can spend less time getting to their long-awaited daytrips and vacations, and more time enjoying them.”

The campaign comes as Connecticut is preparing to loosen COVID-19 restrictions for indoor and outdoor activities.

RELATED: Connecticut to begin phasing out of COVID-19 business restrictions Saturday

To participate in the “Say Yes To Connecticut” campaign, use #SayYesCT on social media. For information on the numerous attractions Connecticut has to offer, visit www.CTvisit.com.

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